Market Insider

Ryan Mathys and Tracie Kersten

p: (858) 405-4004
e: ryan@profundrealestate.com

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What do you look for in a Real Estate Professional?



Do you want the biggest firm with the most agents?  Do you want a Realtor who “moves the most units”?   Do you want someone who claims to be a “neighborhood specialist”?   Or do you really want a broker who understands the current San Diego market, combines property value and lifestyle and looks globally at the buying process?   You want a broker who will give you valuable advice and provide the most information possible to help you make the most realistic decision for you and your family.  



Ryan Mathys and Tracie Kersten founded Profund Financial & Real Estate, Inc. in 2004 as a new kind of independent real estate brokerage.  With more than 25 combined years of real estate and finance experience, Ryan and Tracie bring a unique “big picture” approach to San Diego property buyers, sellers and investors.  Real estate and the economy are constantly changing. It takes a special brokerage to stay on top of market conditions.  At ProFund Real Estate, Ryan and Tracie’s team approach ensures the best opportunity with the communication, pricing and marketing you expect from a firm committed to client service. Because of this unique team approach, they are able to combine individual strengths as well as draw from trusted third-party providers including lenders, CPAs, attorneys, title and escrow companies when needed. ProFund Financial & Real Estate, Inc. provides comprehensive unparalleled service that every buyer, seller and investor deserves.



The Big Picture



ProFund Real Estate works more than just the transaction.  Ryan and Tracie stay “trendy” in the most literal sense by watching bond markets, interest rates, changes in real estate law, foreclosure and inventory projections. They study lender programs, government activity, and buyer/seller behavior through recent (and long-term when needed) history. ProFund Real Estate understands that all of this information is critical to their clients, whether it is to negotiate the best price, to focus on a particular market or to time an offer. With knowledge comes opportunities and solutions.



Technology in Action



Most real estate agents spend 80% of their time soliciting business, which does not leave quality time to properly represent clients.  At ProFund Real Estate, Ryan and Tracie have chosen to utilize interactive technology to automate their marketing and client follow up.  Because their systems are working for them 24 hours per day, they have time to dedicate their focus and energy on valued clients needs, stay on top of changing trends and study the real estate inventory.  Technology allows the ProFund Real Estate team to be efficient and effective.  What does this mean?  Ryan and Tracie are leaders in an industry that is historically slow to evolve.  Their unique marketing techniques target tens of thousands of online clients, using specialized software to search and present opportunities quickly. The ProFund Real Estate website alone has MLS search and featured properties, Mobile Cell GPS search, Facebook, LinkedIn, and blog links for buyers to find properties and stay informed on the market as well as for sellers to know that their property is receiving maximum exposure.  Ryan and Tracie understand social networking, online advertising, analytics and the strengths they these portals bring to their business.  Though Ryan and Tracie target broadly, they always qualify at the appropriate depth.



Clients



Who chooses to work with ProFund Real Estate?   Ryan and Tracie work with clients who understand valued advice and market knowledge, not clients who are just looking for a sign in the front yard or a guided tour of San Diego County. Buying or selling a home involves more than just writing a contract. Ryan and Tracie work with clients who understand this and appreciate their advice on strategies, tax implications, income growth and solid financial planning.  ProFund Real Estate clients want exceptional Realtors who are available, systematic, thorough, and who provide honest and realistic feedback, projections and expectations. Reality and honest are always the best place to conduct business. There are many licensed agents in San Diego County who all have access to the same MLS information. Finding a property is easy.  Navigating, negotiating and structuring deals that prepare their clients for lifelong financial benefit are what Ryan and Tracie do every day. Buying and/or selling a home can be the biggest transaction a family will make. Ryan and Tracie want their clients to know and feel that they are making the best choices for their family.



An Enviable Track Record



For more than four years, in a heady mix of economies, ProFund Real Estate has consistently handled more than $20 million in transactions per year. Some agents in San Diego trumpet 25 years (or more) of experience. While ProFund Real Estate applauds this longevity, many “experienced” real estate professionals do not change as the market changes. In the last six months alone, the market has presented the real estate industry with challenges of a magni-tude never seen before. Ryan and Tracie’s success in this changing times has given their clients an edge that they continue to benefit from, appreciate and enjoy.



Credentials & Affiliations



Better Business Bureau, Licensed Brokers, MBA, Rotary International, Number 1 Experts, San Diego Association of Realtors, California Association of Realtors, National Association of Realtors, Senior Real Estate Specialist, Accredited Buyers Representative



Ryan & Tracie



Ryan grew up in Salt Lake City, moved to San Diego in 1998, and never left.  Tracie is a rare individual: a San Diego native. They are both active and love living the San Diego lifestyle, enjoying the beach, running, skiing, traveling, reading and spending time with friends. They have both run more than 15 marathons and half marathons . Education Ryan: MBA, Westminster College, Salt Lake City Ryan: B.A. International Business, Westminster College, Salt Lake City Tracie: B.A. Asian Studies, San Diego State University.



Education



Ryan: MBA, Westminster College, Salt Lake City

Ryan: B.A. International Business, Westminster College, Salt Lake City

Tracie: B.A. Asian Studies, San Diego State University